Vancouver, BC – Nike Canada Corp. and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) announced today that Nike has been named the Official Supplier of high performance sporting goods for the upcoming Games and introduced the highly anticipated Team Canada 2010 hockey jerseys.
Nike, Hockey Canada, VANOC, the Canadian Olympic Committee (COC), and the Canadian Paralympic Committee (CPC) showcased the new Team Canada 2010 hockey jerseys at a news conference in Vancouver.
“Nike has a long and proud history of supporting athletes and we’re very pleased by the opportunity to partner with the 2010 Winter Games,” said Maria Montaño general manager, Nike Canada Corp. “We are very proud to unveil the new Team Canada hockey jerseys that our hockey athletes will wear to help bring back the gold. We expect fans will love it, especially since they will be able to see it in action on home ice.”
Nike, in collaboration with Musqueam artist Debra Sparrow, designed a unique jersey that incorporates several icons and cultural symbols of Canada’s rich history. The dominant imagery depicted inside the Maple Leaf crest includes smaller maple leaves representing the gold medal counts for our men’s, women’s and ice sledge hockey teams, as well as a thunderbird and eagle — two powerful First Nations symbols supporting and protecting the central Maple Leaf — and of course the heralded hockey player and stick.
The jerseys also include the official Vancouver 2010 Olympic and Paralympic Winter Games’ emblems — a first for a Team Canada hockey sweater — and the official logos of the COC and CPC.
With a suggested retail price of $135 for a replica jersey, Team Canada 2010 jerseys come in red or white. The jerseys are available today in Nike stores across Canada and at Hudson’s Bay Company Bay stores. Later this fall, they will be available at Olympic Stores in Vancouver, Whistler, at the Vancouver International Airport and online at www.vancouver2010.com. They will also be sold at the Olympic Superstore at the Bay Downtown Vancouver and hockey venue concession stands operated at Games time by VANOC’s merchandise concessionaire, XP Canada ULC.
“We’re pleased to welcome this global athletic brand leader to the Vancouver 2010 team,” said John Furlong, VANOC’s Chief Executive Officer. “Nike is a fitting addition to our sponsor family because of the company’s dedication to excellence and quality and their partnership helps us exceed our domestic sponsorship goals for delivering great Games in 2010. It’s very exciting to see the 2010 jersey brought to life as a result of creative collaboration between Nike, Hockey Canada, the COC, the CPC, and our team here at VANOC.”
Under the Official Supplier agreement, Nike will have exclusive rights to market and promote within the high performance sporting goods manufacturer product category for the 2010 Winter Games and rights to associate with the Canadian Olympic Teams competing at the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games. In return, Nike will make a financial investment in the Games and provide a number of Team Canada replica 2010 ice hockey jerseys to the Organizing Committee as part of its merchandising program.
About Nike Inc.
Nike Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include: Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories, and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikebiz.com.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s worldwide TOP Partners include Coca-Cola, Acer, Atos Origin, General Electric, McDonald’s, Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada, Hudson’s Bay Company, RBC Financial Group, General Motors of Canada, Petro-Canada and RONA.
VANOC’s Official Supporters include Air Canada, BC Hydro, Bombardier, the British Columbia Lottery Corporation, Canadian Pacific, Insurance Corporation of British Columbia (ICBC), Jet Set Sports, Ricoh Canada, Royal Canadian Mint and Teck Resources. VANOC’s Official Suppliers are 3M, Acklands-Grainger, Aggreko, ALDA Pharmaceuticals Corp., Aquilini Investment Group, Birks, Britco, Canada Post, Canwest Publishing, COLD-FX, Deloitte, Dow Canada, EPCOR, Garrett Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada, Jackson Triggs, Karl’s Global Events Inc., La Presse, Millennium Development Corp., Molson, Nike Canada Corp., Nortel, Offsetters, Port Metro Vancouver, Purolator Courier Ltd., Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority, Weston Bakeries, Workopolis and Wrigley Canada.
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